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Home › Cookie Policy

Cookie Policy

How we use cookies and similar technologies

Last updated: 1 January 2024

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.

2. How We Use Cookies

InvestGenie Limited uses cookies to:

  • Ensure our website functions properly and securely
  • Remember your preferences and settings
  • Analyse how our website is used and improve its performance
  • Provide relevant content and advertisements
  • Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering which form pages you have completed. The website cannot function properly without these cookies.

Necessary Cookies We Use:

  • investgenie_cookie_consent: Stores your cookie preferences
  • site_preferences: Remembers your site settings and preferences
  • csrf_token: Security token to prevent cross-site request forgery
  • session_id: Maintains your session while browsing our site

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Analytics Cookies We May Use:

  • Google Analytics (_ga, _ga_*, _gid): Track website usage and visitor behaviour
  • analytics_enabled: Indicates whether analytics tracking is active
  • visitor_id: Anonymously identifies returning visitors

3.3 Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Marketing Cookies We May Use:

  • Facebook Pixel (_fbp, _fbc): Track conversions and optimise Facebook advertising
  • Google Ads: Measure and improve our advertising performance
  • marketing_enabled: Indicates whether marketing tracking is active

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We use these services to enhance your experience and provide additional functionality:

4.1 Google Analytics

We use Google Analytics to understand how our website is used. Google Analytics cookies collect information about:

  • Pages you visit and time spent on each page
  • How you arrived at our website
  • Your general location (country/city level)
  • Device and browser information

4.2 Social Media Platforms

Our website may include features from social media platforms (Facebook, Twitter, LinkedIn, Instagram). These platforms may set their own cookies when you interact with their content.

5. Cookie Duration

Cookies can be either "session" cookies or "persistent" cookies:

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They help our website remember what you've done on previous pages within the same browsing session.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them manually. They remember your preferences across multiple browsing sessions.

Our Cookie Retention Periods:

  • Necessary cookies: Session duration or up to 1 year
  • Analytics cookies: Up to 2 years
  • Marketing cookies: Up to 1 year
  • Consent preferences: 1 year from last visit

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie banner that allows you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your preferences for different cookie types

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or clicking here.

6.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View which cookies are stored on your device
  • Delete specific cookies or all cookies
  • Block cookies from specific websites
  • Block all cookies (though this may affect website functionality)

6.3 Browser-Specific Instructions

Popular Browser Cookie Management:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

7. Third-Party Opt-Out Options

7.1 Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7.2 Advertising Networks

You can opt out of personalised advertising by visiting:

  • Your Online Choices (UK)
  • Facebook Ad Preferences
  • Google Ad Settings

8. Impact of Disabling Cookies

While you can browse our website without accepting non-essential cookies, disabling certain cookies may impact your experience:

8.1 Necessary Cookies

Disabling necessary cookies will significantly impact website functionality and may prevent:

  • Proper navigation and form submission
  • Access to secure areas of the website
  • Remembering your preferences
  • Security features from working properly

8.2 Analytics Cookies

Disabling analytics cookies will not affect your browsing experience but will prevent us from:

  • Understanding how our website is used
  • Identifying and fixing usability issues
  • Measuring the effectiveness of our content

8.3 Marketing Cookies

Disabling marketing cookies will not affect website functionality but may result in:

  • Less relevant advertisements
  • Repeated display of the same advertisements
  • Inability to measure campaign effectiveness

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Post the updated policy on our website
  • Notify users of significant changes through our website banner

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

InvestGenie Limited
123 Automotive Lane
London, SW1A 1AA
United Kingdom

Email: [email protected]
Phone: +44 20 7123 4567

11. Useful Resources

For more information about cookies and how to manage them:

  • Information Commissioner's Office (ICO) - Cookies
  • All About Cookies
  • About Cookies
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